What We Do

Maidthorn works at the intersection of the creative industries and digital technology.
Our advisory work focuses on solving problems, doing deals, and commercialising innovation.

Problem Solving

We deliver 'light touch' consultancy that helps develop an answer for clients quickly, efficiently and astutely. An engagement can be as short as a week, as long as twelve months, or on a retained basis. We draw upon our unique international network of strategists and experts to put together focused project teams that are right for the job. These can range from the alumni of the major management consultancy firms to something out of the ordinary. We've used digital marketing specialists, creative directors, CEOs, headhunters, even actors and musicians, in hand-picked teams to work through to an answer. At Maidthorn, we believe it's all in the mix.


We have strong relationships with the venture capital and corporate finance houses in our field and we work alongside them on deals and transactions. We bring sector expertise, connections and vision to the table. Deals can mean investment and M&A, but it can also mean building partnerships and finding talent. Maidthorn's extensive network enables us to deliver the right solution - whether that be a sale, a merger, a long term relationship or a key senior hire.


We're excited by delivering change. This can mean change within big organisations - our 'Inspirathon' method has helped some of the world's biggest businesses think differently about how to innovate and plan for the future. It can also mean working with new and emerging businesses to change old models, connect with partners and investors, grow and develop. Sometimes these are our own ideas and sometimes we work with small businesses as board advisors and shareholders.

THE Network


Maidthorn is a global network cultivated over Simon's 25 years in the creative industries

  • 10 affiliated companies

  • 50 partners

  • 100 associates

From talent to technology, former corporate CEOs to first time entrepreneurs, Maidthorn's network of specialists means we can deliver extraordinary impact with a unique lightness of touch

London, UK

©2017 by Maidthorn Ltd